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Haystak Named Finalist in GOLOCAL Awards

GOLOCAL celebrates the best local marketing initiatives of national brands.  Finalists will be showcased and winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas.

Fort Myers, FL– (March 16, 2015) – Haystak® Digital Marketing, which provides digital marketing products and services for the automotive industry, has been named a finalist in BIA/Kelsey’s 2015 GOLOCAL Awards competition. GOLOCAL celebrates the best local marketing initiatives deployed by national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media in 2015.

“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by national brands,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to be able to feature their efforts at BIA/Kelsey NATIONAL. We also wish to thank our panel of judges for their thoughtful evaluation of each entry.”

Haystak Digital Marketing is among 10 finalists that will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey NATIONAL, March 25-27, in Dallas. Three winners will be selected from the group of finalists and announced at the conference. Finalists were determined by an independent panel of local media expert judges, who evaluated a competitive field of entries. Judges will join the finalists on stage at BIA/Kelsey NATIONAL for a discussion of the featured local marketing initiatives and the announcement of the winners.

Haystak Digital Marketing’s GOLOCAL entry, entitled Bill Luke Dealership Increases RAM Truck Sales, was selected as a finalist in the Sales/Revenue category.  Bill Luke Chrysler Jeep Dodge & RAM partnered with Haystak in 2012 to leverage pay-per-click (PPC) ads to generate local brand awareness for RAM trucks, boost website traffic and increase RAM truck sales. Haystak worked with the dealership to optimize and target PPC campaigns for niche audience segments and systematically experimented with different geographic locations.  Haystak created specific campaigns, breaking down the terms that audiences searched for, and adjusted target locations.  Since partnering with Haystak, the dealership has realized more than a 106% increase in RAM truck sales and moved up to 9th among all RAM dealerships in the U.S.

“We are honored to be named a finalist in the GOLOCAL awards,” commented Julio Gonzalez, Haystak Digital Marketing senior director of operations.  “It’s really a testament to Bill Luke’s forward-thinking approach to digital marketing and the dealership’s understanding that they must reach shoppers online.  We are proud to partner with such an innovative dealership and pleased about what we’ve accomplished together.  It’s also a statement about the talented, hard-working team members at Haystak who are committed to our customers’ success.”

Details about each finalist are available at http://www.biakelsey.com/national/golocal.asp.

About Haystak Digital Marketing:

Haystak® Digital Marketing is a leading provider of digital marketing services for the automotive industry, including integrated dealership websites, automotive search engine marketing (SEM) and pay-per-click (PPC) advertising, mobile SEM and PPC, retargeting, display, social advertising, call tracking and advanced reporting. The Haystak products and services are used by over a thousand dealerships across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords™ Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the excellence of Haystak has also been recognized with the 2012 Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google Premier SMB Partner Award for the Highest Customer Satisfaction. Headquartered in Fort Myers, FL, Haystak is wholly owned by AutoTrader.com, Inc., a Cox Automotive™ company. Cox Automotive also includes Manheim Auctions, Kelley Blue Book®, vAuto®, VinSolutions, Xtime® and HomeNet® Automotive. Visit Haystak online at http://www.haystak.com.

About BIA/Kelsey NATIONAL:

Brand marketing executives, digital agency professionals and local media and marketing leaders are gathering in Dallas, March 25-27, at BIA/Kelsey NATIONAL to explore how national brands, franchises and multi-location businesses are engaging local consumers and driving local revenues with digital strategies and innovative uses of technology. For more information about BIA/Kelsey NATIONAL, including the complete agenda, list of speakers and online registration, visit http://www.biakelsey.com/NATIONAL.

Google Names Haystak Digital Marketing Mobile Champion of North American AdWords Premier SMB Partner Awards

Fort Myers, FL– (January 23, 2015) – Haystak® Digital Marketing, which provides digital marketing products and services for the automotive industry, today announced that Google named Haystak the winner of a North America Premier SMB Partner Award in the Mobile Champion category. This is the third consecutive year that Haystak has been acknowledged in Google’s Premier SMB Partner Awards and the first year the company has achieved the mobile designation. The Mobile Champion Award was based on the feedback of Haystak’s small business customers across the U.S. and Canada.

“The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Guided by the expertise of our trusted partners like Haystak Digital Marketing, small- and medium-sized businesses can maximize the value and performance of their campaigns.”

Entries were judged by Google through the use of AdWords performance data or advertiser survey data in accordance with the official rules. The prizes were awarded to entrants whose aggregate performance was evaluated as having the highest score in the judging criteria. Specifically, the Mobile Champion Award was based on the Premier SMB Partner Program (PSP) with the highest average click-through-rate (CTR) on mobile ads during the competition period.

Haystak attributes their mobile achievements to the company’s fully embedded mobile strategy and complete adoption of Google’s Enhanced Campaigns.

Julio Gonzalez, Haystak Digital Marketing senior director of operations, commented, “Mobile is a must for retail automotive success today. Our team members work hard to keep our customers at the fore­front of mobile innovations and consumer behavior. Our mobile ad campaigns are specifically geared toward mobile shoppers’ needs, from ad copy to bidding strategies. We are honored to receive this prestigious award and dedicate it to our dealers’ ongoing success.”

2014 marks another year of outstanding growth and exceptional service for Haystak Digital Marketing and its auto dealer customers.

Visit Haystak Digital Marketing at NADA booth #1819S to learn more.

 

About the Google AdWords Premier SMB Partner Program:

The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions. For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.com/ads/premiersmbpartner/.

 

About Haystak Digital Marketing:

Haystak® Digital Marketing is a leading provider of digital marketing services for the automotive industry, including integrated dealership websites, automotive search engine marketing (SEM) and pay per click (PPC) advertising, mobile SEM and PPC, retargeting, display, social advertising, call tracking and advanced reporting. The Haystak products and services are used by over a thousand dealerships across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the excellence of Haystak has also been recognized with the 2012 Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google Premier SMB Partner Award for the Highest Customer Satisfaction. Headquartered in Fort Myers, FL, Haystak is wholly owned by AutoTrader.com, Inc., a Cox Automotive™ company. Cox Automotive also includes Manheim Auctions, Kelley Blue Book®, vAuto®, VinSolutions, Xtime® and HomeNet® Automotive. Visit Haystak online at http://www.haystak.com.

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