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Automotive Display Campaigns

With the Haystak Digital Marketing platform, you can deliver compelling, custom-built display (banner) ads on one of the largest display advertising networks in the world.

As a Google Premier SMB Partner, Haystak has complete access to the Google Display Network (GDN).

According to comScore, the leading traffic analysis company in the industry, it’s estimated that the Google Display Network reaches 89% of the internet in the U.S., with over 1 million publishers and 211 million unique users per week.

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Display Campaign Features

Advanced Targeting

There are dozens of targeting options available within the Haystak Digital Marketing platform. Dealers can target customers with the following Haystak targeting features:

  • Contextual Targeting
  • Keyword Contextual Targeting
  • Topic Contextual Targeting
  • Placement Targeting
  • Behavior Targeting
  • Inferred Demographic Targeting

Integrated Reporting

With Haystak’s integrated, online reporting solution, you can see how all of your digital campaigns are performing – from search to display to social – all in one online report.

Custom Creative

The Haystak Digital Marketing team creates custom, compelling creative ads – unlike other platforms which utilize computer-generated templates used by hundreds of dealers nationwide. Custom ads increase clicks, traffic and lead conversions.


Retargeting

Haystak’s retargeting feature is the most powerful targeting solution available to display advertisers.

When a user visits your web site – from any traffic source, a ‘cookie’ is placed on their computer. As that customer browses across the Internet, display (banner) ads are delivered on sites they visit – even non-automotive shopping sites.

  • Develop multiple retargeting lists, targeting different segments of customers.
  • Continue marketing to customers up to 540 days after the last site visit.
  • Manage message frequency to prior visitors.
  • Reach customers on one of the widest display (banner) networks on the Internet – reaching 89% of Internet shoppers.