Automotive retail and marketing leader Duncan Scarry today announced the launch of a new enterprise: Haystak Digital Marketing, a company dedicated exclusively to the digital marketing needs of auto dealers and groups.
What began as the Moore & Scarry Advertising product Haystak (a search marketing platform), has developed into a company of its own that provides comprehensive digital marketing for dealers.
The sister companies, Moore & Scarry Advertising and Haystak Digital Marketing, will provide dealers with the most robust digital and traditional automotive retail marketing services.
Moore & Scarry CEO, Duncan Scarry, will also serve as CEO of Haystak Digital Marketing. He commented, “The development of Haystak Digital Marketing is a natural evolution from Moore & Scarry’s incredibly successful Haystak search product that reflects the growth of the business and development of the product to include all digital marketing channels. While the fundamentals of successful marketing are the same no matter the medium, digital marketing requires a more technical focus and dedicated resources to proactively stay ahead of the online innovations that are continuously evolving. We can best serve our customers by having sister companies for digital and traditional marketing.”
Within only eight months of Moore & Scarry’s launch of their Haystak platform, the product became the nation’s third largest automotive search provider. In addition to search engine marketing, Haystak Digital Marketing will provide search engine optimization (SEO), mobile, display, retargeting and social advertising. Further, the Haystak platform is proprietary and specifically designed for the retail automotive space. Current Moore & Scarry Haystak product users will be seamlessly transferred to Haystak Digital Marketing. In addition, existing Haystak customers will retain the same account representatives.
“Moore & Scarry has always been at the forefront of digital advertising in the dealer world,” stated Brett Morgan, partner at the Morgan Auto Group. “It’s the reason why they have been servicing our 11 stores for several years now. Haystak as it’s own entity is a natural progression of their vision and how people are buying cars. The launch of Haystak Digital Marketing now ensures the entire dealer body can take advantage of the same great services we have been using to our advantage for years.”
Jon Lamb, president of Moore & Scarry Advertising, described what the formation of Haystak Digital Marketing will mean for Moore & Scarry moving forward. “Haystak Digital Marketing will have an increased focus on even more robust technical analytics and reporting. This will allow Moore & Scarry to focus more of our resources on the traditional side of advertising, crafting creative and engaging marketing. This is vital as Moore & Scarry Advertising continues to grow at a rapid rate. The agency has grown 22% year over year and 14% in the past two months alone.”
Joe Pistell, marketing director for Sun Auto Group and a contributing writer to DealerRefresh also commented on Haystak Digital Marketing and Moore & Scarry. “Few agencies understand digital marketing like Moore & Scarry. As much as the two companies have grown, this is a natural progression for them. I used to spend a lot of time managing our group’s digital marketing efforts and the Haystak product was able to produce a better set of results. My time is free to pursue other efforts.”
Haystak Digital Marketing will celebrate its launch at the 12th Digital Dealer Conference & Exposition in Orlando with a party at Blue Martini on April 4th at 8:30 P.M.
About Haystak Digital Marketing:
Haystak Digital Marketing is the leading provider of digital marketing services for the automotive industry. Haystak’s products and services are used by nearly 500 automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company is located in Fort Myers, Florida.