GOLOCAL celebrates the best local marketing initiatives of national brands. Finalists will be showcased and winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas.
Fort Myers, FL– (March 16, 2015) – Haystak® Digital Marketing, which provides digital marketing products and services for the automotive industry, has been named a finalist in BIA/Kelsey’s 2015 GOLOCAL Awards competition. GOLOCAL celebrates the best local marketing initiatives deployed by national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media in 2015.
“The GOLOCAL finalists represent today’s most innovative and effective approaches in local media and marketing by national brands,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “We congratulate them on their successes and we’re excited to be able to feature their efforts at BIA/Kelsey NATIONAL. We also wish to thank our panel of judges for their thoughtful evaluation of each entry.”
Haystak Digital Marketing is among 10 finalists that will be showcased at BIA/Kelsey’s upcoming conference, BIA/Kelsey NATIONAL, March 25-27, in Dallas. Three winners will be selected from the group of finalists and announced at the conference. Finalists were determined by an independent panel of local media expert judges, who evaluated a competitive field of entries. Judges will join the finalists on stage at BIA/Kelsey NATIONAL for a discussion of the featured local marketing initiatives and the announcement of the winners.
Haystak Digital Marketing’s GOLOCAL entry, entitled Bill Luke Dealership Increases RAM Truck Sales, was selected as a finalist in the Sales/Revenue category. Bill Luke Chrysler Jeep Dodge & RAM partnered with Haystak in 2012 to leverage pay-per-click (PPC) ads to generate local brand awareness for RAM trucks, boost website traffic and increase RAM truck sales. Haystak worked with the dealership to optimize and target PPC campaigns for niche audience segments and systematically experimented with different geographic locations. Haystak created specific campaigns, breaking down the terms that audiences searched for, and adjusted target locations. Since partnering with Haystak, the dealership has realized more than a 106% increase in RAM truck sales and moved up to 9th among all RAM dealerships in the U.S.
“We are honored to be named a finalist in the GOLOCAL awards,” commented Julio Gonzalez, Haystak Digital Marketing senior director of operations. “It’s really a testament to Bill Luke’s forward-thinking approach to digital marketing and the dealership’s understanding that they must reach shoppers online. We are proud to partner with such an innovative dealership and pleased about what we’ve accomplished together. It’s also a statement about the talented, hard-working team members at Haystak who are committed to our customers’ success.”
Details about each finalist are available at http://www.biakelsey.com/national/golocal.asp.
About Haystak Digital Marketing:
Haystak® Digital Marketing is a leading provider of digital marketing services for the automotive industry, including integrated dealership websites, automotive search engine marketing (SEM) and pay-per-click (PPC) advertising, mobile SEM and PPC, retargeting, display, social advertising, call tracking and advanced reporting. The Haystak products and services are used by over a thousand dealerships across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords™ Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the excellence of Haystak has also been recognized with the 2012 Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google Premier SMB Partner Award for the Highest Customer Satisfaction. Headquartered in Fort Myers, FL, Haystak is wholly owned by AutoTrader.com, Inc., a Cox Automotive™ company. Cox Automotive also includes Manheim Auctions, Kelley Blue Book®, vAuto®, VinSolutions, Xtime® and HomeNet® Automotive. Visit Haystak online at http://www.haystak.com.
About BIA/Kelsey NATIONAL:
Brand marketing executives, digital agency professionals and local media and marketing leaders are gathering in Dallas, March 25-27, at BIA/Kelsey NATIONAL to explore how national brands, franchises and multi-location businesses are engaging local consumers and driving local revenues with digital strategies and innovative uses of technology. For more information about BIA/Kelsey NATIONAL, including the complete agenda, list of speakers and online registration, visit http://www.biakelsey.com/NATIONAL.