Insperia

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Why SEO Matters…

More than 9 out of 10 web experiences start on a search engine

60% of sites clicked on by internet users appear in the top 3 listings on the first page of search results

91% of searchers never leave the first page of Google’s search results.

83% of auto customers do online research before buying a car

Sources: Lab42 Market Resource – 2013, Chitika – 2013, iCrossing – 2013

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How we're Different...

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We optimize for your brand, vehicle year, make, model, & for geo-locations to ensure preference for combination keyword searches involving both location-based queries AND specific vehicle makes and models – SITEWIDE.

We provide organic keyword ranking data along with blended paid keyword ranking data to demonstrate keyword ranking difficulty based on bid price, expected impressions based on search volume, and competitiveness.


The Competitive Advantage with Haystak SEO

  • Full site analysis and metadata optimization
  • Creation of attractive and appealing model landing pages with keyword-rich anchor text and relevant links to lead-converting inventory pages
  • Creation of fresh custom content to drive search traffic and site ranking authority
  • Keyword ranking and reporting that benchmarks you against your competition
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Haystak’s Search Optimization Platform

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Paid search is only half of the equation. To truly dominate Google, Bing, and Yahoo, your site needs to be optimized to rule the organic listings. Haystak’s Search Optimization Platform enables you to boost your organic traffic and monitor your site’s health, performance, and visibility, providing you with timely ranking updates for high-value keyword phrases and location-based metrics at the city level. Analyze the search performance and keyword targeting of your top competitors and compare your rankings so that you can gain market advantage. As a bonus, Haystak’s proprietary platform calculates the volume and value of your organic traffic even when Google won’t provide you the data, so you’re never left in the dark about your site’s performance.


Did You Know?

Strength of SEO
and Paid Search

On average, the combination of organic and paid search produces a 91.8% increase in clicks, 43% increase in pageviews, and 39% increase in time on site.

**Study published by iCrossing

The Reach of SEO

87% of searchers never leave the first page of Google’s search results. When it comes to clicks on those listings, 53% go to the top result. The second sees 15% of the action, the third 9%.

It’s better to understand how your paid and Organic efforts are working together. Sign up today for one of our Search & SEO packages and reap the benefits of the combined performance enhancements.


CORE PACKAGE FEATURES

Dedicated Internet Marketing Manager

Haystak Digital Marketing will provide you with a trained and experienced consultant who will be available on demand and provide monthly assessments of the performance of your site.

Website Analytics

Haystak Digital Marketing will track, analyze and report on your web traffic by installing a tracking code on your site, including installation of filters, goals and funnels, and integration with remarketing.

Website Search Optimization

Haystak Digital Marketing will provide you consultation on new vehicle focused keyword selection, website and page search optimization and execution, including page titles, meta tags and page copy, and installation of model specific landing pages.

Website Content Development

Haystak Digital Marketing will provide you consultation on new vehicle focused keyword selection, website and page search optimization and execution, including page titles, meta tags and page copy, and installation of model specific landing pages.


Contact us for a demo of our digital marketing products