Dynamic Gets An Update
Take advantage of Haystak’s new automated daily campaign adjustments powered by vAuto’s “Live Market View”. Know your vehicle’s marketability.
Haystak recently made some performance enhancements to our Dynamic Used Car Ad platform. Integrating with vAuto’s Provision Pricing allows Haystak the ability to identify how a vehicle is priced to the dealers market. Being armed with this information we can improve bidding policies to be more or less aggressive for a search auction. We can also identify marketable attributes based on that results and update ad messaging to enhance those features.
VBBM – Value Based Bid Management
Dynamically adjust your marketing strategy for each used vehicle based upon its price to market results. Adjust your bids and ad message around highlighted marketable differences.
- Identify Price to Market Value
- Establish Best Practices for Bidding/Ad Message
- Dynamically changes daily – As the market changes we will adjust accordingly
- Proven performance gains for search metrics utilizing this integration
ABBM – Age Based Bid Management
Dynamically adjust your marketing strategy for each used vehicle based upon it’s time on lot. As inventory ages on a dealerships lot we can change bid strategies around the aged inventory.
- Manage your Aging inventory
- Become more aggressive early in a vehicles life cycle
- Stop spending dollars on vehicles as they age