Insperia

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Dynamic Gets An Update

Take advantage of Haystak’s new automated daily campaign adjustments powered by vAuto’s “Live Market View”. Know your vehicle’s marketability.

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Haystak recently made some performance enhancements to our Dynamic Used Car Ad platform. Integrating with vAuto’s Provision Pricing allows Haystak the ability to identify how a vehicle is priced to the dealers market. Being armed with this information we can improve bidding policies to be more or less aggressive for a search auction. We can also identify marketable attributes based on that results and update ad messaging to enhance those features.

VBBM – Value Based Bid Management
Dynamically adjust your marketing strategy for each used vehicle based upon its price to market results. Adjust your bids and ad message around highlighted marketable differences.

  • Identify Price to Market Value
  • Establish Best Practices for Bidding/Ad Message
  • Dynamically changes daily – As the market changes we will adjust accordingly
  • Proven performance gains for search metrics utilizing this integration

ABBM – Age Based Bid Management
Dynamically adjust your marketing strategy for each used vehicle based upon it’s time on lot. As inventory ages on a dealerships lot we can change bid strategies around the aged inventory.

  • Manage your Aging inventory
  • Become more aggressive early in a vehicles life cycle
  • Stop spending dollars on vehicles as they age
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